Review: Related Links

1. Presentation: Clean & Simple

Throughout this course I’ve read many articles that pertain to various aspects of new media design, starting with this Forbes article on how to effectively present. It uses Steve Jobs as the primary example. The author focuses primarily on simplicity, narrative, and confidence. In regards to simplicity he highlights Twitter-friendly handles, rule of threes, and simple slides. When addressing narratives, he touches on creating a villain and simply telling a story. Finally, the rest of his lessons revolve around confidence, maintained by practicing excessively without notes, inspiring your audience, and being passionate.

2. Defining Brand

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Seth Godin defines a brand as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Point: the brand is not the design, but rather, the design represents the brand. Fast Company Design’s article about branding reflects the same sentiment–a brand is a full experience, not just an image or a design.

3. Paul Rand & Logo Design

Yet, logo design is still important as well, in that it must be clear & effective. Paul Rand lists in his article titled “Logos,  Flags and Escutcheons” the key components in the effectiveness of a good logo:

  • distinctiveness
  • visibility
  • usability
  • memorability
  •  universality
  • durability
  • timelessness

For me, it’s very easy to get lost in the details of creating an image and I often forget the importance of usability. Rand puts it well in stating that “Ultimately, the only thing mandatory, it seems, is that a logo be attractive, reproducible in one color and in exceedingly small sizes.” 

In the end, as Rand expressed, a logo is a reflection of the brand, of the company, and as long as the company’s reputation is strong, the logo will stand to represent that.

4. Facebook Tactics

The articles I viewed on Hubspot,AdvertisingAge, and Hootsuite all pertain to the topic of likes on Facebook and the most efficient way to maximize your business’s page.

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I found that the articles gave similar advice throughout. Such as interacting with your costumers and fan, consistent posting and an understanding of the structures and workings of Facebook. The Hubspot article focused on a wide veriety of topics, while the AdvertisingAge primarly focused on interaction. Lastly the Hootsuite dived a little deeper into the workings of Facebook. I found that the articles can be summerized with three key ideas: consistency, interaction with fans and costumers, and the understanding of key Facebook and internet tools.

5. Webpage Layout Effectiveness

The last two articles from the Neilson Norman Group address the topic of structure pertaining to webset design. The first article was about logo placement, while the second article was about left to right viewing vs right to left viewing.
The conclusion from the first articles was simply that it is better to keep the logo on the left side of the screen. Even though companies may want to stand out by moving their logos, doing so would actually have a negative effect on the user experience.
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The second article’s conclusion concluded that sticking to a conventional layout is best, the reasoning mainly lies in how we are conditioned especially in languages that read left to right.
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So, as the author said, “In any case, you deviate from conventional layout at your peril”. Which, interestingly enough, is the essentially the same as the sentiment of the first article.

 

Overall I learned an incredible amount from the overview these articles provide.

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Review: Lily’s Polar Audio

I found Lily’s concept for magnetically organized headphones to be quite clever. Although this product is not by any means a necessity, it’s a lifestyle product that I could see being very successful due to our collective tendency to buy products that make our lives easier, especially when it comes to technology.

I cannot count the times in which I’ve pulled out my headphones hastily because I’m getting a call, only to have to spend three minutes detangling them before I can even say “hello.” All things considered, a minor problem, yes; but a problem nonetheless that I think people would pay money to solve.

Screen Shot 2017-07-21 at 3.48.19 AM.pngThe name and logotype themselves are also quite appealing–“polar” and the plus and minus symbols in the headphones relates to the concept, but doesn’t directly state what the product is, which develops intrigue.

Overall a great concept!

Article Review 4

In another Fast Company Design article titled “A Comic Sans for the 21st Century,” John Palvus highlights the introduction of a new typeface, Inkwell, created by Jonathan Hoefler. Palvus catalogs its creation through quotes from Hoefler and explains both the motivation behind the design of Inkwell and the typeface’s primary purpose–essentially to be a modernized, more accessible (and less ridiculed) version of Comic Sans, the classic felt marker-esque font.

What I personally appreciate about Inkwell is its range–having various weights, both serif and sans, and even a blackletter makes it easier for a casual user to create a more unified look without being monotonous. As Hoefler said in relation to Comic Sans, “Designers don’t like it, but humans do.”

I still don’t think I would call this font particularly “professional,” but in the age of popularized lettering through Pintrest and other similar avenues, a typeface that evokes the same playful nature while having a wide enough range to not become as overly recognizable as Comic Sans increases usability and certainly has a welcome place in the sphere.